Xenia 2024, the premier exhibition for the hotel industry, showcased the future of fitness in hospitality by bringing together top fitness equipment companies. Among them, GearUp Fitness Equipment stood out with its impressive presence, demonstrating how aesthetics, innovation, and quality can redefine hotel wellness spaces.

Leading Fitness Brands at Xenia 2024

As every year, Xenia hosted prominent names in the fitness industry:

• Technogym and Matrix were of course present, as every year, with their classic well-designed booths.
• Matrix took the opportunity to introduce its new line of machines, Onyx, featuring a refreshed modern design that was pleasant to the eye, while Technogym presented Checkup – a tool that helps individual evaluation and exercise program creation.

GearUp Fitness Equipment attracted significant attention

GearUp Fitness Equipment, with its elegant and well-organized booth, highlighted the uniqueness of its fitness equipment tailored for the hospitality industry. This year, GearUp unveiled three new series of its machines, spearheaded by the Prestige Series. Specially designed for five-star accommodations and luxury hotels, this series combines opulence and modern aesthetics with functionality and durability, fully meeting the needs of discerning hoteliers aiming to enhance their fitness facilities.

Precor is re-introducing itself.

Precor is re-establishing its presence, and this year, GearUp has become its exclusive representative in Greece, marking a strategic partnership that benefits both companies. Known for its innovative approach to fitness, Precor offers equipment renowned for its durability, ergonomic design, and cutting-edge technology. With standout products like the AMT (Adaptive Motion Trainer) and premium treadmills, Precor is the ideal choice for luxury hotels and boutique gyms seeking to deliver exceptional wellness experiences. Prestigious hotel chains like Hyatt, Marriott, and Hilton trust Precor for their fitness centers, a testament to its quality. This collaboration strengthens GearUp’s position in the Greek market, enabling them to offer hospitality professionals access to high-quality, reliable fitness equipment, while also expanding Precor’s reach and influence in the region.

GearUp leveled up hospitality standards.

Participating for the fifth consecutive year at Xenia, GearUp has established itself as a trusted partner in the hospitality industry. Beyond being a supplier of fitness equipment, the company offers comprehensive solutions, including space planning, design, installation, and ongoing maintenance and tech support for hotel fitness centers. This approach has contributed to its rapid growth, helping GearUp secure partnerships with well-known brands such as Mandarin Oriental, Grecotel, Hilton, and Costa Navarino. At Xenia 2024, GearUp showcased its ongoing commitment to delivering high-quality fitness solutions and raising industry standards for hotel wellness facilities.

The Future of Fitness in the Hospitality Industry

As discussed in our previous article on the Importance of Fitness Facilities in Modern Hotels, fitness amenities are now considered a necessity rather than a luxury in the hospitality sector. Guests increasingly expect advanced fitness centers as part of their stay, making the quality of these spaces a key factor in overall guest satisfaction. Xenia 2024 provided an opportunity to highlight how well-designed wellness spaces can become a competitive advantage for hotels.

Embracing Fitness Trends and Innovations

The fitness landscape in hospitality is evolving, and Xenia 2024 served as a platform for showcasing the latest trends and innovations shaping the sector. Companies such as GearUp are at the forefront of this movement, offering solutions that blend modern design, advanced technology, and durability to meet the increasing demands of guests and improve their experience.

Conclusion

Xenia 2024 underscored the growing importance of fitness facilities within the hospitality industry. Hotels investing in innovative fitness equipment and creating standout wellness spaces can enhance the guest experience and differentiate themselves in a competitive market. Partnerships with specialized providers who understand the unique needs of the sector are key to success.